Message from Management

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Message from Management

Sangchai Theerakulwanich

Chairman

“Right Reactivation: Driving Innovation for Sustainable Growth”

Right Reactivation, we are committed to driving our business through innovation that creates positive value for the environment and society. Guided by the principles of good corporate governance, we strive to build a strong and sustainable organization while fostering transformational leadership at every level.

We believe that people are the driving force behind sustainable success. Therefore, we continuously invest in developing our employees' knowledge, skills, and capabilities to meet the evolving demands of the global business landscape. At the same time, we cultivate a culture of collaboration, unity, integrity, and social responsibility, empowering our people to lead the organization toward excellence.

To achieve international standards of quality and operational excellence, we embrace artificial intelligence (AI), creativity, and innovation to enhance business efficiency and deliver lasting value to all stakeholders. By integrating advanced technologies with forward-thinking solutions, we continuously improve our products, services, and operational processes.

In addition, we remain firmly committed to the Sufficiency Economy Philosophy as our guiding management principle. This approach enables us to maintain a balanced path between business growth, environmental stewardship, and social development—creating sustainable value and ensuring long-term resilience for our organization and the communities we serve.

Natsith Theerakulwanich

Chief Executive Officer

Right Reactivation Public Company Limited plays an important role in creating a new dimension of innovation in engineering technology, management and industrial waste processing. We transform residual materials and industrial by-products into valuable resources that can be reused, thereby extending the product life cycle and supporting the sustainable development of various industrial sectors in Thailand.

Our goal is to help reduce environmental problems and make communities and society more livable, while maximizing benefits for all stakeholders involved. We place great importance on the following eight stakeholder groups:

1. Customers Our customers drive our growth and success. They also act as a mirror reflecting our strengths and areas for improvement, enabling us to continuously enhance our product and service quality.

2. Employees Our people work together as one team, sharing the same goals, unity and strong professional integrity, which form the foundation of our sustainable growth.

3. Family The families of our employees and management provide essential support and encouragement, standing behind every success achieved by our team.

4. Government Agencies Government bodies support and guide us with valuable advice and consultation, enabling the company to operate in full compliance and grow with stability.

5. People of the Nation We aspire to contribute to improving the quality of life and advancing Thailand’s industrial sectors for the better.

6. Social & Community The communities and society in which we operate allow us to live together happily. We are committed to sharing, caring and contributing to social well-being.

7. Supply Chain Partners Our business partners support and grow with us, acting not only as suppliers but also as trusted co-creators, helping to strengthen our long-term sustainability.

8. Shareholder Our shareholders oversee and entrust the management team to run the company with transparency and good corporate governance at every level.

These eight stakeholder groups are reflected in our key policy called:
CEFGP3S Policy” – Customers, Employees, Family, Government, People, Social, Supply Chain, Shareholder
This policy serves as a compass that will guide Right Reactivation towards long-lasting stability and sustainable growth.
“We will always take care of one another like family.”

Dr. Thani Jermwongratanachai

Managing Director

"True value lies in creating benefits for both people and the planet."

At Right Reactivation, we believe that sustainable business growth must go hand in hand with creating long-term value for society and the environment. Guided by the principles of the Circular Economy, one of our core organizational values, we are committed to building sustainable growth across every dimension of our business.

Maximizing Resource Value : We optimize the use of resources through our Regeneration & Rejuvenation approach, restoring, extending, and maximizing the lifecycle of materials and assets. By reducing the consumption of virgin resources and improving resource efficiency throughout our operations, we minimize environmental impact while creating greater economic value.

Recovering Resources for a Circular Future : We place strong emphasis on responsible End-of-Life management through advanced Recovery processes that reclaim precious metals from industrial waste. By returning valuable resources to the production cycle, we reduce waste, conserve natural resources, minimize environmental impacts, and contribute to greenhouse gas emission reduction supporting the transition toward a truly circular economy.

Driving Sustainable Growth Through ESG : Our business is guided by Environmental, Social, and Governance (ESG) principles while supporting the United Nations Sustainable Development Goals (SDGs) and Thailand's Bio-Circular-Green (BCG) Economy model. We are committed to creating shared value with all stakeholders and believe that sustainable development begins with strong communities.

Through partnerships with local communities, schools, temples, and public institutions, we actively promote environmental conservation, social development, education, and initiatives that improve quality of life. We believe that business success should generate meaningful and lasting benefits for society as a whole.

As we move forward, Right Reactivation will continue transforming resources into sustainable value through environmentally responsible innovation, while contributing to the long-term prosperity of the economy, society, and the environment.

Regeneration for Reuse – Our Core Concept

“Right Reactivation is committed to reducing workplace accidents and work-related illnesses to zero, complying with occupational health and safety laws and continuously improving our systems.”